A customer has arrived that cannot see your photographs. It does not read your brand story, does not remember that you fixed the problem, and does not care that your competitor is worse.
It reads your structured data, your response times and your return policy, and then it decides — somewhere you cannot watch.
It is already buying. How much it will buy by 2030 is a projection, and this book treats it as one.
Selling to Agents is written for merchants who have to act before the answer is in.
Why you cannot measure the customers an agent never sends you.
What happens to heritage, provenance and craft in a system with no field for them.
Who absorbs the cost when an agent gets it wrong, and why it is usually you.
The categories where human curation still wins, and how to decide which products to expose.
Analytics, fraud, structured data, GEO, APIs, checkout protocols, policy surfaces. Shopify path and non-Shopify path for each.
Over 200 primary sources. No projection passed off as a certainty.
The book stops at March 2026, and says so. Where the evidence runs out, it stops too.